Sport, Media and Marketing
Our team has extensive experience of advising clients on the legal aspects of media and marketing, including media and content acquisition; advertising technology; brand promotion – including through licensing, endorsement and brand ambassador arrangements; all types of marketing execution activity; regulatory compliance, investigations and enforcement; and data protection. Our clients include many of the UK’s best-known retailers.
Our sports clients – including three Premier League football clubs – instruct us on a wide range of legal issues, including those referred to above as well as large scale infrastructure projects; estate maintenance programmes; technology outsourcing and acquisition; commercial contracts; dispute resolution; general regulatory matters; data protection; and employment law issues, including player contracts.
Our team’s recent highlights in this sector include:
- multi-year outsourced media-buying deals for Oak Furnitureland and Wren Kitchens;
- various brand ambassador arrangements for retail and consumer brands, including Ocado and Nigella Lawson; Cloud Nine hair and Frankie Bridge; and online jewellery retailer Abbott Lyon and Stacey Solomon;
- a multi-season Premier League football club brand category exclusivity deal, including stadium advertising inventory, digital media inventory, media advertising inventory, and player activation;
- providing training to Premier League football clubs in relation to health and safety, infrastructure procurement, and green book compliance;
- advising on procurement of associated infrastructure investments for sports clubs, including hotel, accommodation and leisure facilities; and
- providing expertise in respect of “end of season” stadium and pitch renovation programmes.
