Ryan Gracey discusses the legal landscape of generative AI in marketing
Thursday 6th June 2024
In an article for retail sector publication, A1 Retail, our partner and technology expert, Ryan Gracey, discusses the legal landscape of generative AI in marketing.
There has been a rapid rise in the use of AI in marketing but without careful management, it can create some significant issues for advertisers. The Willy Wonka-inspired immersive experience in Glasgow which hit the headlines earlier this year being a prominent example. Ryan outlines the legal implications that advertisers must be aware of as the use of AI continues to grow.
Ryan explores what is generative AI, how the use of it in advertising falls under the purview of regulatory bodies and the risk of bias or misrepresentation in AI-generated content.
You can read Ryan’s article in A1 Retail here.
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